Materials & innovation

Sustainability

We go beyond what regulation requires: alternative materials and smarter product design that uses less material, without compromising on quality.

Cosmetic jars with cork lids

Our approach

Beyond what regulation requires

Regulation sets the minimum. In every project we look for the most sustainable option that fits your product, your design and your budget.

That means alternative materials and smarter product design: fewer parts and less material for the same performance, without compromising on quality.

What we do

Four ways we reduce impact

Less material

Smarter designs with fewer parts reach the same performance and quality feel with less material. That means less energy in production and lighter packs to ship, so the packaging costs less and has a lower impact on the environment.

Alternative materials

Mixcycling® blends with cork or wood, BioD bioplastic, paper, glass and aluminium as alternatives to conventional plastics.

Recycled and recyclable

Mono-material packaging for easier recycling, and PCR materials on request.

Refill systems

Refillable jars and airless dispensers keep the outer pack in use and reduce packaging waste.

Three Slim Stick lipsticks in mono-material PP

Example: Slipstick

A lipstick with fewer parts

The Slipstick is a slide-up lipstick built from three parts instead of the usual five. Fewer parts mean less material, less energy in production and lower cost, with a simple sliding gesture instead of a twist mechanism.

It is available in mono-material PP for easier recycling, or in biodegradable BioD.

View the Slipstick

Materials

Explore the materials

Cork blends

Sughera® combines cork with bio-based compounds for a natural look and less plastic.

Learn more

Wood

PEFC or FSC certified wood from European forests, every texture unique.

Learn more

BioD bioplastic

Made from 100% renewable raw materials and industrially compostable to EN 13432.

Learn more

PCR

Post-consumer recycled plastics give used material a second life, available on request.

Learn more

Mono-material PET

A single plastic type throughout, so the pack is easier to recycle.

Learn more

Paper

Paper tubes as a plastic-free option for sticks and outer packaging.

Learn more

Looking for a more sustainable option?

Tell us about your product and we suggest materials that fit your design and budget.